The Swisher-Swapper-Shopper

'A splendid swishing shop experience at London Frock Exchange!'

Hello Swishers! Now, I must just begin by letting you know that this article is purely to explain what the bejeezers a 'Swisher' is...well everything Swishy really. Sarah and I very assumingly thought that everyone just knew what the word meant, but no! Dictionary definition of a Swisher explained......

What actually is 'Swishing'?

And no it's not the sound our wonderful frocks make strutting down the street this time! But Swishing is basically what you do at London Frock Exchange: 

When you 'Swish' you are effectively swapping. 

When you are 'Swishing', you are in the process of a swap. 

When you have 'Swished', you have swapped a frock and found a new one. 

(We could be really silly now and end the process, 'Swushed' but Sarah and I fancied the swishing word instead, much more appropriate!)

It came about when we were busy one late night (eating choccies and drinking our twentieth cup of tea!) ...

11.30pm...not at our most fabulous!

...Trying to decide our 'sign off signature' for all the lovely email notifications we send you. 

Here at London Frock Exchange, we pride ourselves on our warm and honest customer service. We are just normal ladies like youselves, trying to get on in life, be happy and look fabulous! We thought 'Warmest Swishes' reflected that nature we hope shines through with our communication and website.....  

So beautiful ladies, happy Swishing,

Warmest Swishes,

B
London Frock Exchange